Hello!

We are Sally Crewe & Kariman “Kay” Pierce. Having become mildly obsessed with the idea of syncing up her life (and business) to nature’s ancient cycles, Sally started running her business by the moon 3 years ago and hasn’t looked back.

One day (on New Year’s Day of Jan 2023’s Lunar Year of the Rabbit, to be precise), she and her biz bestie, coach Kariman “Kay” Pierce decided to put their skill sets and ideas together, and Business by the Moon was born.

Kay Pierce

Kariman "Kay" Pierce is an experienced business idea integration coach who helps you turn that tangle of thoughts and plans in your head into aligned action steps.

She was born in Jerusalem to American archeologists and grew up playing in the dirt on her parents' excavation sites.

Her favorite pastime was digging for treasure in a pile of cast-off pottery sherds, always striving to figure out how the pieces fit together.

She has lived in Tucson, AZ (with a brief foray to NYC and then LA) for 40 years. And yet, she struggles to speak Spanish beyond counting to 10 and saying thank you.

She has a cat named Jesse (Jessika when in trouble), two teenage sons, and a husband named Tyler.

Sally Crewe

Sally Crewe ("The Website Sherpa") is a creative digital designer, tech entrepreneur, online marketing consultant, long-distance energy healer, and the newly appointed Lead Designer for Pagan Dawn, the Pagan Federation's quarterly magazine.

A born and bred Brit (and card-carrying member of the British Order of Bards, Ovates & Druids for good measure), she grew up in Sherwood Forest, riding horses and climbing trees.

She's lived in Austin, TX for nearly 20 years, and manages to keep her English accent intact by rarely leaving the house. #dedicatedpawrent #accentprotectionprogram

She has two dogs, Tommy and Mavis, a husband called George, and a cat called Walter.